eMarketing
In your parts department, time and resources are at a premium. With sales objectives and order management ruling the day, parts marketing campaigns likely fall at the bottom of your to-do list. That’s why we created OEC eMarketing: To drive wholesale growth and build shop loyalty. OEC eMarketing, a turnkey email marketing solution, empowers dealers to reach new buyers & increase parts orders with a marketing service designed specifically for parts departments.
OVERVIEW
What is OEC eMarketing?
When every shop and order counts, OEC eMarketing helps your parts department reach new customers and stay connected with your buyers through polished, engaging email campaigns. Designed to drive parts orders, eMarketing campaigns look and feel like they’re coming from your dealership and require zero lift from your team, meaning you can increase profits while making the most of your current staff & resources.
FEATURES
OEC eMarketing provides:
- Campaigns that simultaneously target growth and retention to help dealers see immediate and lasting results
- Identification of potential customers in your area and two months of marketing emails to promote your dealership
- Monthly retention campaigns to create loyal, repeat customers after connecting new shops to your dealership
- Retention emails that feature personalized messaging tailored to shop purchasing behaviors
- Monthly dealer reports with the results of every campaign, so you can view the success and reach of each initiative
- In-house marketing efforts without requiring additional resources
RESOURCE
Want more insights?
Download the Value of Shop Retention article for more insights into how OEC eMarketing can impact your dealership and to learn why keeping your parts department top of mind is the key to your bottom line.